B2C is short for business-to-consumer, or the retailing part of e-commerce on the Internet. It is often contrasted to B2B or business-to-business.
The global B2C eCommerce market is still growing exponentially as both retailers and consumers embrace the medium. The effect on parcels distribution has been significant although further development of the market will have to cope with a number of obstacles. New competitors and innovations are presenting a dynamic environment in which parcel carriers have to adapt their strategy.
Important
Demand for home deliveries has become one of the main growth drivers in the express and parcels market over recent years and continues to transform markets and competitive dynamics in many countries around the world.
Trends within eCommerce, internet penetration, new supply chain models, social demographics, innovations and new service providers are creating a dynamic environment in which parcel and express companies will have to adapt their strategies in order to gain a competitive advantage.
Some entrepreneurs prefer running B2C businesses because they prefer to market direct to the public and may believe it provides a much larger target market than a B2B business might.
